About

For more than a decade Shira has worked with a multitude of fortune 100-500 clients from all corners of their business. From media and communications planning, campaign analytics, consumer insights, advertising sales research, point of purchase shopper insights, branding and business strategy, Shira understands how to uncover the facets that make a successful brand or product. Out of her passion for research and helping to unveil insights for clients came Encompass Market Research – a true manifestation of what Shira has done along her research path – encompassing all research methodologies to help guide businesses in the right direction. Encompass’s belief is that it’s important to not be limited to any one method or industry, but to have a firm grasp on all of it to ensure that the research is not limited to one’s abilities, but limit-less to ensure the best approach is put forth to bring actionable insights to clients.

Encompass has conducted research for media agencies, consulting firms, research vendors and brands, and are available to partner on projects to whatever extent is needed. We bring more than 10 years of experience in advertising, media and consumer research, combining creative critical thinking with all-encompassing research methods to mine the passions and influences that drive consumer action and strategically drive client business.