Methodologies
Quantitative
- Survey writing and fielding
- Data tabulations and analysis
- Open end response coding
- Insights and analysis
Qualitative
- Focus groups
- Online bulletin boards
- In-depth interviews
- Shopalongs
- Ethnographies (in-person and online/mobile)
- Site intercepts
Secondary Research
- Industry research through secondary and syndicated data sources, e.g. Mintel, Gfk MRI, Data Monitor
- Social media mining and analysis
