Secondary Case Studies
Secondary Research
Business Strategy: Uncovering food, drink and health trends, with future predictions, across global markets to aid product development.
Objective: A major CPG food and beverage brand wanted to understand what the future of breakfast looked like in different global markets, in order to inform future product creation tailored to ‘healthy mornings’
Solution: Social media conversations were mined within the specific global markets of interest to understand how people talk and think about health and nutrition in the morning, and to get a sense of their morning routines. Secondary research was also utilized (e.g. articles and Mintel reports), to understand specific trends in the food, beverage and health categories.
Outcome: Through analyzing social media and secondary research sources, a nuanced picture emerged of core themes surrounding health and nutrition in the morning and what direction these trends were anticipated to take over the next 5 years in each market. Strategic recommendations were therefore made on what product development teams should incorporate into the backbone of their planning.
